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Only few generations ago, people traveled the world exclusively by boat. Many of these international and intercontinental charters were (and still are) all inclusive. A ship is able to house a number of unique amenities at a specific level of service. Decks are even designed around the price point of the ticket for passage. It should seem fitting then, that the aviation industry follow suit. 

Aero Friedrichshafen, the Global Show for General Aviation in Germany next week, an unlikely exhibitor will be attendence. The Honda Aircraft Company, a division of Japanese automaker, Honda will be represented and talking about their first-ever commercial aircraft, the HondaJet.

Do you market or sell your luxury product or service? When a client (not a customer, mind you, nor a prospect, but a client) approaches you to discuss your product or service, do you casually say it “costs” such and such, or do you instead offer: “This has a value of __________; would you like a demonstration?” Does the client come to you because of your expert salesmanship, or because of an effective marketing campaign? This author maintains that it is the latter.

Over the last week, actions by the National Business Aviation Association (NBAA) and its membership have reaffirmed the important influence that a professional organization can have in our industry. Testimonies submitted at the national level show how critical it is for business aviation professionals to share expert information and voice their opinions with legislators.

 Mar 29, 2012 - Like many things in life, the rich and famous have a greater freedom of choice and can actually choose the amount of experience both their pilot and copilot have before committing to a private jet flight. 

The most valuable piece of marketing for any organization is a personal reference from clients. Beyond glossy advertisements in magazines or free giveaways at trade shows, a positive experience honestly shared from a current client to a prospective one is golden. The success of most restaurants, for instance, is dictated by customer reviews.

When Air Australia grounded all flights last month thousands of passengers were left stranded. Passengers were stuck in Bali, Thailand, Hawaii and all over Australia. The airline went into voluntary administration and had no funds to meet operating expenses. For American travelers, this left many people on the other side of the globe, looking for a long, and costly flight home. Yet for business jet fliers, this isn’t a concern.

The otherwise dormant Chinese business jet market has come to a turning point, triggered by the recent air control relax reform. This week, Airbus and Boeing have held their press conference, predicting that each of them will sell over 5 business jets to China each year, while Bombardier also showed that over the next 10 years, total sales of business jets in China will reach over 600 units.

Refresh your client relations and communications this spring by revisiting your own business models.
The first item that comes to my mind would be Service.  Customer service is a top priority for Air Charter Brokers and Air Charter Operators alike.

Why quarter shares anyway? If you notice the tail number of a NetJets fractional ownership jet, the serial number ends in “QS,” for “quarter shares.” This stems from a part of statistical mathematics known as a binomial distribution, a subject vaguely familiar from my college days, although I was more interested in Karen in the next seat than in this genre of mathematics.